Department of Marketing & Logistics Management

Objective

In the local context of practical trends and development, marketing and logistics has justifiably evolved into a field independent from other academic specializations. To match our national effort in developing Taiwan into an Asian-Pacific manufacturing and operation center and to meet ever competitive market demands, the department offers a curriculum firmly grounded on a balanced mix of theory and practice. We aim to cultivate business professionals equipped with professional competencies as well as local and global perspectives.

Program features

With a view to producing students furnished with professional knowledge and skills, two professional sub-divisions are set up within the department: Marketing & Planning and Logistics Management. For the Marketing & Planning majors, the curriculum has an emphasis on marketing strategy-related courses while the ultimate concern is the students’ acquisition of competency in marketing planning and international marketing. Meantime, Logistics Management, in response to rapid change and transformation in market access, devises a program that focuses on courses essential to logistics.

Faculty

A strong and devoted faculty is available to facilitate student learning. All members have either a Ph.D. degree in business administration, industry management or transportation management, or a solid background in business plus substantial practical experience.

Career prospect

Management professionals with a specialization in marketing and logistics are currently in great demand in a variety of professional fields, ranging from logistic centers and shopping malls to convenience stores. In addition, enterprises, foreign companies, and government agencies recruit talents with our specialization. In the meanwhile, further advanced study is advisable and probable, either locally or abroad in fields as diverse as business administration, marketing & logistics, international business administration, and information management.